Six Time Tested Ways to Boost Your Employer Brand.
All businesses want to attract the right talent but few know what it takes to do so.
Today, when we have all possible tools and tech, the importance of human intelligence in business is at an all time high. Famously, we label it as the war on talent.
Employer branding is the key tool in the war over talent.
- The companies who showcase strong employer brands attract the most talented people towards the organisation.
- The companies who have an impressive reputation have better chances to retain their employees for longer.
- 86% of HR professionals surveyed indicated recruitment is becoming more like marketing
- 75% of active job seekers finds themselves confident to apply a job if employer actively manages its employer brand
- 68% of Millennials, 54% of Gen-Xers, and 48% of Boomers indicated they visit employer’s social media properties specifically to evaluate the employer’s brand
This is why you need to devise the right strategy to influence the right kind of employees.
Here are some of the best time tested strategies that will help you in building your employer brand.
1. Map The Current Employer Branding Landscape:
Assessment and Audit is a great way to start with something.
All employers have their own brand.
Some have it excelled, some have it poorly structured. No matter what your employer brand looks like, you need to audit it before you start powering it.
- What are your current employees talking about you?
- Are there any platforms where you are getting reviewed?
- Are people inquiring about your organization?
- And the worst, are they even talking about you at all?
- Do you get social media or web reference from recruitment firms or review sites?
- Last but not least, are your family and close ones ever proud of your company brand? (Do they refer or showcase)
The better you know your current position, the better you can build your company’s brand strategy.
2. Define Employer Brand Objectives:
Now that you have mapped out your current situation, it is time that you set goals for your company. You need to develop a realistic goal instead of putting an entirely impossible plan to achieve in that particular time frame.
Don’t just name your goal, attach numbers and time frames with it.
Because a goal with just a line doesn’t seem that serious, but when you connect numbers with it, you can do the math and set a timeline.
3. NURTURE YOUR COMPANY CULTURE
You are in an authoritative position, but at the same time, you need to take care of your existing employees as well.
There are plenty of ways to do this; now, the best starting point is to survey your employees to know how they feel about your organization and work culture.
The survey and feedback must be unbiased and you have to let go of the self validation desire.
If there are any loopholes in a company culture, it should be your priority to get it repaired.
Remember, the authentic employer branding starts with building a culture worth talking about.
No matter how great your online presence looks, if your employees don’t talk about it genuinely – it would be difficult for you to build a great employer brand.
4. EMBRACE THE DIGITAL
Technology and digital practices are making things much more accessible and streamlined than they used to be.
Specific software allow you to have an organized process, be it for recruiting, managing the employees, or the crucial on-boarding process.
Some ways are:
Use HRMS Solution to straighten culture:
Using Modern HRMS tools integrate the HR work and the culture. When people feel aligned and act on a singular mission – they feel more engaged and active. The most engaged employers are prone to promote the employer brand.
Use Social Media to spread the good:
People spend more time on social media than they do on any other thing. If you are not a brand who uses social media for the good, you will miss the most amazing tool to promote your employer brand.
A consistent usage of social media boosts a brand.
Use collaborative communication tools like slack:
Communication is a core of employee engagement. Collaborative tools like Slack help your team to connect more personally.
This engagement is needed to build a culture where people communicate openly, engage actively and share ideas/feedback frequently.
5. LEVERAGE STORYTELLING
Do you remember what is the why of your brand?
Or, what is that mission and vision that helped your brand get customers when you were starting? If yes, then that is your story.
When it comes to humans, we don’t like companies which treat their employees as a medium for something. Instead, we enjoy working with those companies that think that employees are part of their family.
So storytelling is something that will bind those jobseekers with your brand and work culture.
6.INJECT FUN INTO THE EMPLOYEE EXPERIENCE
When you try to build a corporate brand, it doesn’t mean that you always have to be strict and chant work all the time. Instead, you need to loosen this firmness and bring fun to the work culture.
Because by doing this, not only you take care of the mental health of your employees but also they become your marketing agent via social media posts and word of mouth.
A great employer brand boosts confidence in employees, improves culture and attracts the best talent to the company.
Communication, creativity and collaboration are some key factors to build an employer brand.
While Digital and Social are the medium through which we can promote the brand and attract the right talent.